RGA Makes $31.4 Million Initial TV Investments in Key States

WASHINGTON, D.C. – The Republican Governors Association announced its initial television investments in Arizona, Kansas, Michigan, Nevada, and Wisconsin culminating a total of $31.4 million in initial prebook spends.

Each state or media market could feature competitive Senate and/or House races in November. The early TV booking allows the RGA to secure the lowest possible rates in important media markets. The RGA will continue to monitor these states and additional states where strategic investments can help secure Republican victories this fall.

Below is the breakdown of state investments:

Arizona: $10.2 million

  • Phoenix and Tucson media markets
  • Runs August 3 – November 8

Kansas: $3.5 million

  • Kansas City and Wichita media markets
  • Runs September 7 – November 8

Michigan: $3.5 million

  • Detroit and Grand Rapids media markets
  • Runs October 12 – November 8

Nevada: $8 million

  • Las Vegas and Reno media markets
  • Runs September 7 – November 8

Wisconsin: $6.2 million

  • Milwaukee, Green Bay, Madison, La Crosse, and Wausau media markets
  • Runs September 7 – November 8

“While Democrat governors are tied to Joe Biden’s plummeting approval and failing record, Republican governors continue to show the strength and resolve to address the biggest issues facing our country,” said RGA Executive Director Dave Rexrode. “The RGA is committed to investing in these states to ensure Americans know life is better when a Republican governor is in charge. Democrat governors have failed to adequately address the problems at the front of every voter’s mind: record high costs of goods, parents being shut out of their child’s education, skyrocketing crime, and multiple crises abroad and at the border. We look forward to taking advantage of the numerous pick-up opportunities we have to add more Republican governors to our ranks.”